I would never have predicted any traction in the larger TV markets for dumping spectrum. I would have thought it too competitive to dump spectrum.
Sure I could see some smaller market boys cashing out – but I’m shocked at any large O & O considerations – reminds me of a song lyric:
“It's the lure of easy money, it's got a very strong appeal”
Why would anybody sell spectrum to a wireless provider to enable “them” to directly compete for viewers?
#1
Answer: You’re a network O & O with access to original programming and
you’re ramping up your video streaming via a subscription model.
I’m
troubled by statements that I find that say 'don’t worry as long as you have
cable and satellite coverage" -- why worry about the over-the-air channel sharing?
True
enough – but what about the “cord-cutters”? oh yeah that right you have the streaming
option at your facility.Cord-cutters should be a zero loss - right? Not watching on cable but now watching OTA.
Wrong, cord-cutters are for the large part video steamers, with OTA service secondary in their viewing habits.
STREAMERS that realize they're not really watching traditional television - but consuming video programming. There is a difference, yes they are dropping the cable channels, but increasing their broadband service.
There
are three storms a brewing – that require / need to be monitored:
1. Cable Cutters
impact on viewership via lost of cable subs.2. Video Streaming Services – networks offering original programming
3. ATSC 3.0 Standard impact on roll-out of mobile services.
Here’s a couple of newly minted blogs on the Greenhill revised report $
FCC Revises “Greenhill” Auction Information Book; Replaces Potential Final Payments With Opening Prices
http://www.wileyonmedia.com/2015/02/fcc-revises-greenhill-auction-information-book-replaces-estimated-final-payments-with-opening-prices/#more-2253
Incentive
Auction Update: Projected Opening Bids Shoot Up in Latest Greenhill Report
http://www.commlawblog.com/2015/02/articles/broadcast/incentive-auction-update-projected-opening-bids-shoot-up-in-latest-greenhill-report/